You know what they say about women over 35.

They are in the Amazon Prime of their lives.

Why does eCommerce pay so little attention to them?


What do women 35 to 75 want Online?

We’ve found they want just about everything. Why don’t many brands cater to the wealthiest, most consistent and most loyal consumer base on the planet? Maybe they need to call their mom’s more often. When you expect someone to be there, you can take them for granted.


Make sales, not an impression, with women 35 - 75.


Spirit+Wrist+Case+Study.jpg

Spirit Wrist

After wasting nearly $80,000 online, we finally found our voice when we found our audience

Spirit Wrist Case Study Highlights

  • It’s not emotional + irrational it’s relational + contextual

  • Ferocious + fearless with money is not a bad combination

  • Break every single rule of eCommerce, actually don’t: mobile, site speed, offers, value adds - they all work

  • The holy grail of eCommerce - returning customer rate

  • Price conscious is not cheap - the value game

  • Habits not hobbies


Actions speak louder than words. With our data platform, you don’t have to guess. You can know in as little as a day.

Millions of actions can tell your brand story better than you can - ever. Harness the power of listening to what your audience really wants.

Fashion Focused Financially Viable Demographic

Pitchstack and Serena Del Alma founder, Sam Monreal, started his first fashion brand online as a way to literally escape his Fortune 500 company job as the largest buyer of online mortgage and real estate leads in the world.

Thinking the billions in transactions and the millions of dollars spent would give him the easy path to success was totally disastrous, at first. The most important thing he finally remembered is online - women tell you pretty much exactly what they want. Everyone does.


Pay more attention to women

Understanding means paying attention

Cultivate the habit. Everyone will love you for it.